Gone are the days when the measure of the popularity was star power and visibility in Television and Newspaper Advertisement. With the advent of Social media network everything has changed and today measure popularity is done by checking with followers on Facebook, Youtube, Instagram and Twitter.
In the online check survey done by Hindustan Times they have found the Indian premier League which is most popular on Facebook and it is not Chennai Super Kings.
As per that report one of the major reasons behind the huge success of the Indian Premier League has been the massive social media presence of the different teams.
Kolkata Knight Riders, which is co-owned by Bollywood superstar Shah Rukh Khan is the most ‘liked’ team on Facebook. KKR, currently, boasts of 16M likes on Facebook, which is well above Mumbai Indians (13M) and Chennai Super Kings (12M).
Royal Challengers Bangalore, which has struggled to get going this season, has 9.4M likes, and they are followed closely by Kings XI Punjab with 8.7M.
Sunrisers Hyderabad has 6M likes while Delhi Capitals (earlier known as Delhi Daredevils) has 4.7M likes. Rajasthan Royals, unfortunately, has to take the wooden spoon as it has the least likes with 4.2M likes on Facebook.
Chennai Super Kings and Mumbai Indians are the two most successful sides in the IPL with three titles respectively while Kolkata Knight Riders have won the trophy twice. Rajasthan Royals were the winners once, when they clinched the title in the inaugural year. Sunrisers Hyderabad were the champions once, back in 2016 while the now disbanded Deccan Chargers, led by Adam Gilchrist, took home the trophy in 2009.
(With inputs from Hindustan Times )