Sania Mirza slams ‘Cringeworth’ TV ads hyping India-Pakistan World cup match

KSW Monitoring Desk

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Sania Mirza. Pic Sania Mirza Twitter

The Indian Tennis super star and wife of Pakistan cricketer Shoaib Malik, Sani Mirza has slammed the television advertisements that are hyping the upcoming India Pakistan match in ICC Cricket World Cup.

As we are approaching keenly awaited clash between two archrivals, television industry in both Countries are hyping the match with their share of over hyped despicable ads.

 Not liking the approach being employed to over hype the match, Sania Mirza took to her official twitter handle to slam television channels of both Countries.

“Cringeworthy ads on both sides of the border, seriously guys, you don’t need to ‘hype up’ or market the match anymore specially with rubbish! it has ENOUGH attention already! It’s only cricket for God sake, and if you think it’s anymore than that then get a grip or get a life !!,” Sania mirza tweeted.

The advertisement war in run-up to the Sunday’s clash between the arch-rivals, has heated up with TV channels in both the countries putting out despicable ads.

Pakistan’s Jazz TV has produced an ad, which features a character who is seen mimicking Indian Wing Commander Abhinandan Varthaman, captured by the Pakistani military a day after the Balakot airstrike.

The 33 seconds ad shows a model in a blue India jersey, sporting Varthaman’s trademark mustache. He is seen repeating Abhinandan’s viral remarks, “I’m sorry, I am not supposed to tell you this” to the questions asked on India’s strategy for the match.

India’s Star TV, on the other hand, has been running an ad where an Indian supporter describes himself as Pakistan’s “abbu” (father), referring to India’s domination over its rivals in the World Cup.

Tension escalated between India and Pakistan after the Pulwama terror attack in which 40 Central Reserve Police Force (CRPF) personnel were killed on February 14.