SnowShoe Federation officials meet Chairmain JK Bank, discuss promotion of SnowShoe

By Asim Ayoub

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Chairman and CEO J&K Bank Parvez Ahmad has said that J&K state has got huge potential in winter sports and there is need to develop it to full potential. He was speaking at a meeting with the officials of SnowShoe Federation of India (SSFI) at J&K Bank corporate office here.

The officials of SSFI Arif Laigaroo, who is also PDP Youth Secretary, and Mushtaq Bashir met the chairman J&K Bank to apprise him about the potential of SnowShoe sport and activity in J&K State. The duo had recently represented India in World SnowShoe championship held in Italy.

Speaking on the occasion, Parvez Ahmad said that J&K State has got huge potential in winter and water sport and there is need to develop it so that we can avail its full benefits.

“While in other fields we can get huge competition from other parts of country, in winter sports and water sports, there is very less competition. As a sport and tourism activity both these areas have got huge potential which can benefit our sports person as well as common man as medium of earning livelihood,” Parvez Ahmad said.

“I have recently heard about the SnowShoe sport which is popular in European and American countries. We should promote it as every day activity during winters. As for J&K bank is concerned it is always in forefront to develop and promote sports in J&K and we will continue to do that,” he added.

Arif Laigaroo while briefing the chairman J&K Bank, said that SnowShoe is totally a new activity in India as well as in J&K.“This is new sport and activity in India as well as in J&K. SSFI is fielding teams in World championships from last four years and people are now coming to know about the sport and activity,” he said.

“Unlike other winter sports which require certain specifications and training, Snowshoe can be done by anyone as a medium of everyday activity during winters. It can be used in trekking, snow running as well as daily walks during winters. Apart from sports our tourism related players can develop it into a new tourism attraction for the tourists,” he said.

Mushtaq Bashir on the occasion informed Chairman J&K Bank about the formation of new football, Downtown Heroes in Srinagar.

Later both SSFI representatives presented a memento to Chairman J&K Bank on behalf of the SSFI.